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When a nonprofit organization requires funds to run their activities, they will naturally look for solutions to fit that need, such as running a fundraising campaign. While an organization will know why they are raising funds such as to purchase new instruments for a High School Band or to fund a trip to Washington D.C. they may not necessarily know what their goal should be. Setting a clear and attainable goal can make a significant impact on the success of a fundraising campaign.

Focus everyone’s fundraising efforts.

Setting a fundraising goal provides an objective and a clear target for your organization’s efforts. This gives your members and their supporters something attainable to reach towards; without setting a goal the group may feel very dispersed or directionless. This objective allows everyone to best work together to use all their time, energy, and strategic thinking in the best possible manner.

Motivate your team through small victories.

When a goal is set, your members are motivated to work together to achieve their goals. Since everyone is already working together this can create a better pace of momentum to get the fundraising efforts on the way. Making smaller targets along the way allows for opportunities to provide extra rewards for everyone’s efforts. We encourage groups to incentivize their team in fun and easy methods such as providing a movie night, pizza parties, or a pajama day. The rewards do not have to be elaborate, just something encouraging to work towards.

Achieving your fundraising goal is a remarkable success!

Reaching a fundraising goal is an enormous success for everyone! When your team reaches or surpasses the fundraising goal, the group should celebrate and recognize how they achieved their target. This reinforces the impact of the efforts of your members and inspires confidence and excitement for any future fundraising campaigns. Additionally, this is a good opportunity to give special praise to the highest sellers and award them for their extra efforts with a certificate or with a medallion that they can keep and show off.

Build a sense of community with shared objectives.

Engaging the wider community in your fundraising efforts not only broadens the base of your support but also strengthens the ties within the community. When individuals come together for a common cause, like supporting the High School Band or raising money for the Washington D.C. trip, a sense of community is fostered. This ensures that your campaign is more than just about raising money; it's about building relationships, awareness, and camaraderie that last well beyond the sponsorship itself.

Make fundraising an event to look forward to.

For us at Mickman Brothers, we have many long-running non-profits who return each year to run their Holiday Wreath fundraising campaigns with us. We consider ourselves part of your fundraising team and look forward to helping you achieve your fundraising goals!

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Our troop has been raising money for a large trip. This fundraiser is great because people like to buy something they can use. This was our second year and the girls found they had easy sales from repeat customers then could work to get new customers. We had less girls in the troop selling but still raised the same as last …

– Heatherlyn, Troop 7176

Last October our Homer High School Mariner Co-Op Hockey team hit the ground running. Our hockey season is short, yet aggressive. We pack as many games as we can for the 4 months we get. Our biggest and best fundraiser has always been the beautiful Mickman wreaths and sprays. Some people will get pretty upset in our communit…

– Christie Hill, Fundraising Chair: Mariner Co-op Hockey Team Homer, AL

Boy Scout Troop 70 is based in Lewisburg, West Virginia, and incorporates international travel as an important part of its activity program. This helps keep the older Scouts active in the Troop and provides them with the opportunity to learn about other countries and cultures, develop self-confidence, and better understand …

– Cliff Baker, Scoutmaster: Troop 70